Tailwind 01↗
Millet revival
Government of India's National Year of Millets and ICAR-IIMR's leadership are reframing millet from rural to mainstream.
Parent food-tech house · Indiav.01
FMCG, end-to-end —sourcing to shelf,powered byA.I.
Innaya Nutri Foods is a parent food-tech company. We run the full FMCG stack — sourcing, formulation, manufacturing, brand, and distribution — with AI threaded through every layer. Brands launch on top of our operating system. First brand: PAN8 — A Nutri Co.
Founded2024
StackSourcing → Distribution
Brands Live01 · PAN8
HQKakkanad, IN
01The company
We build food, the way
software gets built.
Innaya Nutri Foods is a Kerala-headquartered food technology company. We treat formulation, sourcing, and distribution as engineering problems — and ship millet-first, plant-protein nutrition under our consumer brand PAN8.
India eats 5,000-year-old grains in 21st-century formats. Pancakes, dosas, upma, bars — but engineered with millet, pulses, and modern nutrition science instead of refined wheat and sugar.
We sit at the intersection of three real tailwinds: India's millet revival, plant-protein consumption compounding 25–30% YoY, and the fastest growing FMCG segment — convenient breakfast and on-the-go nutrition. We don't ask households to change behaviour. We meet them in the formats they already eat.
Tailwind 02↗
Plant protein, on-fire
India's plant-protein consumption is compounding 25–30% YoY across urban households.
Tailwind 03↗
Convenient breakfast
On-the-go nutrition is the fastest-growing FMCG segment — and we don't ask consumers to change behaviour.
02What we do
End-to-end FMCG.
Powered by AI.
Innaya is a parent food-tech company. We don't just ship a brand — we run the full FMCG stack from sourcing to distribution, with AI threaded through every layer. Brands that sit on top inherit the entire operating system.
- 01 · stage→
Sourcing
Direct lines into mandis, FPOs and smallholder farmers. AI signals price elasticity, quality cohorts, and harvest-cycle timing across Indian millet belts.
- Mandi price intelligence
- Quality scoring
- Counter-party risk
- 02 · stage→
Formulation
Recipe-and-nutrition models that hold protein, fibre, glycaemic and palate targets simultaneously — re-engineering Indian formats with millet and pulses.
- Plant-protein engines
- Sensory mapping
- Cost-of-pack modelling
- 03 · stage→
Manufacturing
FSSAI-licensed contract manufacturing partners. Automated production planning against forecast, with QC sampling and traceability built in.
- FSSAI-compliant plants
- Production planning
- Batch traceability
- 04 · stage→
Brand & Packaging
In-house design and content. Packaging engineered for kirana shelves, modern trade, and quick-commerce thumbnails. Brand systems that stay consistent at scale.
- Pack design
- Content engine
- Photography pipeline
- 05 · stage→
Distribution
Routing intelligence across D2C, modern trade, e-commerce and quick-commerce. Each SKU goes to the right lane in the right pin-code at the right time.
- Channel routing
- Marketplace ops
- Quick-commerce
- 06 · stage→
Demand & Insights
Time-series demand forecasting, retention curves, and cohort intelligence feeding back into procurement and production runs. Closed loop, not a dashboard.
- Forecasting
- Cohort intel
- Closed-loop ops
Operating model
We treat FMCG as a system, not a series of departments.
Every brand that comes out of Innaya inherits the full sourcing, formulation, manufacturing, brand, and distribution stack. New products go from idea to first commercial batch in a fraction of the typical FMCG timeline.
03The AI layer
From mandi to morning plate — intelligently routed.
Most FMCG brands treat AI as a marketing tagline. We treat it as the operating layer underneath sourcing, formulation, demand, and distribution. Every kilogram of millet that becomes a PAN8 pack passes through it.
- 01→
Sourcing intelligence
Models that price-discover millet lots across mandis, score quality signals, and time procurement to harvest cycles.
Lower COGS per pack - 02→
Recipe & nutrition engine
Formulation systems that hold protein, fibre, and glycaemic targets while honouring Indian palate constraints.
15–24g plant protein / 100g - 03→
Demand forecasting
Time-series models on D2C, retail seeding, and search trends — feeding production runs and dispatch lanes.
Tighter inventory turns - 04→
Distribution graph
Routing intelligence across modern trade, kirana, and quick-commerce — picking the right lane per SKU per pin.
Pan-India in months, not years
Why this matters
FMCG margin is won 1% at a time across sourcing, manufacturing, demand, and distribution. Software gives us all four levers.
Where we are
First commercial batches produced under FSSAI Central. D2C live on pan8.in. Retail seeded in Kerala and Haryana.
What's next
Modern trade, marketplaces (Amazon, Flipkart, BigBasket), and quick-commerce — sequenced by demand-graph signals.
04Portfolio
One platform.
Brands on top.
Innaya operates as a parent food-tech house. Every brand we build inherits our sourcing, manufacturing, distribution and AI infrastructure. Today, one brand is live — more are in the lab.
Portfolio brand · 01Live
PAN8— A Nutri Co.
“Just pan it!” Millet-first, plant-protein nutrition for modern Indian households. Pancake mixes, dosa mixes, upma mixes and on-the-go bars.
FormatEveryday Indian
Plant Protein15–24g / 100g
ChannelsD2C live · Retail seeding
Brand · 02Soon
In incubation
Protein-forward sub-brand for athletes and fitness-led households. Quietly being formulated.
Brand · 03Soon
On the roadmap
Export-first millet line built for international shelves and the diaspora.
05Climate · Water · Soil
Less water.
More nutrition.
Millets need ~70% less water than rice and ~40% less than wheat. Every PAN8 pack reduces a household's water footprint while improving its nutrition footprint — directly aligned with India's millet-mission and climate goals.
- -70%Water vs rice
- -40%Water vs wheat
- 0gPreservatives
- 100%Plant-based
- ECORetail-ready pack
- LOWGlycaemic load
Sourced from
Indian smallholder millet farmers
Made in
FSSAI-licensed facility, Pune
06Trust stack
Top-decile compliance for an early-stage food startup.
FSSAI Central, GST, Udyam (MSME), DPIIT — all in place. We're export-ready, modern-trade-ready, and government-tender eligible from day one.
- 01
FSSAI Central License
Type 1 — export ready
- 02
DPIIT / Startup India
Recognised, valid till 2034
- 03
Udyam (MSME)
Micro · Manufacturing
- 04
GSTIN
Kerala — state code 32
- 05
Incorporation
22 July 2024
- 06
Sector
Food & Beverages / Processing
07Founders & team
Built by 2 founders + 13 operators.
A young, technical team running tech, brand, growth, design, manufacturing and ops. Lean by design — every hire is a multiplier.
Co-founder · 0150% equity
RB
Rahul Babu
Managing Director & CEO
Builds the technology stack and runs day-to-day operations. B.Tech CS @ VIT Chennai.
Tech · Brand · Growth · Supply chainCo-founder · 0250% equity
IH
Irfan Habeeb
Co-founder & Director
Leads product design and manufacturing-partner relationships. Bachelors in Transportation Design.
Design · Manufacturing · OperationsOperating team
13 operators across 4 functions.
Sales & Marketing
Outbound · Distribution · Retail seeding
Tech & Product
pan8.in · E-commerce · Internal tools
Design & Social
Packaging · Content · Social presence
Operations & Logistics
Manufacturing · Dispatch · Inventory
08Contact
Investors, retailers,
distributors — say hi.
Drop us a note. The form drafts an email straight to the CEO.